Determining the age range you will target for your soft toys is one of the most important things you need to consider. If you have an idea for a stuffed animal, one of the first things you will ask is “who is it for?”
Obviously, many of your decisions would be based on your target age group. Should you make these baby toys? This is the route most traveled by toy inventors. Even if children have no money to spend, your market is parents and adults who want to give it to their children. This is because children love soft toys.
For example, you can make soft toys with children between the ages of 1 and 9 in mind. Can you imagine the number of children from 1 to 9 years old? You can also break it down into smaller age groups. But even so, this is still a big market. So what can you do to reach that market? The moment you think of that idea for a toy, you can customize the design with the kids in mind. You can make it more colorful because kids love color. Children are also attracted to colors and you can use this fact to help them develop their visual skills by providing them with something visually fun. Being colorful also makes your toy easy to distinguish from other toys on the shelf. You can also customize the feel of your soft toy. Children would like to touch and hug the toy. This is the second thing they will check. Once they see your stuffed animal in the toy store, they will hold it and see how it feels.
If you are going to target children, it is important to take a few things into consideration. The first concern is safety. Of course, there are risks like choking, so make sure your stuffed animal complies with safety regulations. Also, your toys should be very durable. At that age, babies will throw things around, including your stuffed animal.
It seems like babies are the perfect market for your soft toys. Can you still target adults? Yes sure. Adults have the purchasing power and many adults love to collect toys. That said, they can be your main target – collectors. Obviously, you need to improve the quality and design of the plush doll for it to be a collector’s item. I’m sure you’re familiar with the Beanie Babies craze of the past decade. If you have a great idea for your toys, they can be the next big hit.
There is also the option of targeting everyone for these toys. Yes, it is an option but it is not recommended. You don’t want a target age group that is too large because it can create confusion on the production side and for your customers. But keep in mind that a soft toy for children can create interest in adults and vice versa and that’s a good thing. Either way, you are still the winner along with your target market.
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